Lauren McWilliams

Director Client Services

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Lauren brings over 12 years of B2B and B2C experience in marketing and advertising, working on both the agency and client side. She has been responsible for a number of different areas including strategic planning, project management, marketing communications and demand generation. Finding her true passion in marketing automation, Lauren is a Marketo Certified Expert with strong interest in data-driven marketing and creating fully integrated marketing programs/campaigns.

Previously, Lauren worked for BackOffice Associates, a global data management company, where she was responsible for managing marketing programs, content generation, SEO/SEM activities and sales enablement for North America. Prior to BackOffice, Lauren worked for advertising agencies focusing on account management and strategic planning.

Specialities

Multi-Channel Marketing Programs

Reporting & ROI Analysis

Customer-Relationship Management