The 3rd Annual Marketo Top Tips Event will be hosted virtually November 9 and 10, 2021. We’ll address key areas of Marketo Engage as well as customizations and integrations to help you create an instance that fits your exact business needs. Our expert marketing consultants will be joined by marketing thought leaders, partners, and experienced practitioners from ZoomInfo, Workato, TwentyThree, and more!
CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to Digital Pi and Merkle B2B leaders examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.
Global CEO, MerkleB2B
Chief Marketing & Product Officer, Demandbase
CEO & Founder, Digital Pi
CMO, Digital Pi
CMO, Bishop Fox
Whether you’re beginning your journey with a MAP from scratch, migrating from another platform, or optimizing an existing one, the word framework is probably something you are familiar with. But why is it so important to build your system based on someone else’s best practices?
Top Tips include:
Video Marketing Strategist, TwentyThree
CMO, Digital Pi
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
Manager, Client Services, Digital Pi
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve? Top Tips include:
Senior Marketing Automation Manager, Five9, Inc.
Manager, Client Success, Digital Pi
Manager, Demand Gen, Digital Pi
Director, Marketing Operations, ZoomInfo
There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing?
In this session, we will discuss how to ensure the best data gets into your system, for the best results. Top Tips include:
Senior Director, Client Services, Digital Pi
Director, Marketing Technology, Digital Pi
There’s so much more you can do inside Marketo with custom development, but where do you start?
Put your “developer” hat on to attend this session and see where you can take your instance further. Top Tips include:
Head of Marketing Operations, Workato
If you’re not working closely with CS, HR, IT, and Finance, then you’ve barely scratched the surface of what’s possible with your marketing automation platform.
Join Workato’s marketing automation expert, David Kreitter, to learn how integrating teams and tools both within marketing and cross-functionally can increase your team’s impact and earn visibility across your business.
After this session, you will:
CMO, Digital Pi
Ever suffer from a specific campaign conundrum and wish you had someone on the team to weigh in? Or been tasked to scale a part of your business while keeping resources steady and day-to-day operations on track?
Enter in centralized operations. But, what does that mean and how do you see benefits quickly? In this session, Top Tips include:
CSO, Digital Pi
You get more from your marketing when everyone can see and use marketing insights in Salesforce. SFDC Campaigns provide a simple and elegant way to visualize Lead and Contact engagement in dashboards and reports in surprisingly useful ways. Learn this simple approach to using Marketo Programs synced with SFDC Campaigns to become a marketing show-off — in the best way.
Tips and tricks include:
Just because we can’t meet in person this year doesn’t mean there aren’t opportunities to connect with fellow Marketo practitioners and marketing pros. Consider turning on your camera and joining us for networking and office hours.
Marketing Ops and Marketo Engage users are two very active communities online.
We’ll take a few minutes to highlight ways to stay connected in the virtual world and get to know your fellow MTTE attendees over your choice of beverages.
Registration is free and the virtual event can be accessed from any laptop or Zoom-enabled device.
Register here to for both Day 1 and Day 2 of the Marketo Top Tips Event. All registrants will receive access to the on-demand recordings of the event.
Marketo Top Tips Event live sessions will be broadcast via Zoom Events. Please ensure you have installed the latest version of Zoom before joining. Additionally, all registrants will receive access to the on-demand recordings of the event.
Yes, sessions will be recorded and available on-demand after the event. Please register here to receive access to both the live event and on-demand recordings.