CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.
In our day 1 keynote, we covered the future of B2B and upcoming trends, but if technology is the key to unlocking the potential of these trends, where do you focus? Where do you invest?
Join Digital Pi’s CEO, Ryan Vong and Merkle’s Chief Solution Architect, Craig Howard as they answer these questions in Keynote 2 and talk all things technology and Marchitecture.
Top Tips include:
You get more from your marketing when everyone can see and use marketing insights in Salesforce. SFDC Campaigns provide a simple and elegant way to visualize Lead and Contact engagement in dashboards and reports in surprisingly useful ways. Learn this simple approach to using Marketo Programs synced with SFDC Campaigns to become a marketing show-off — in the best way.
There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing?
In this session, we will discuss how to ensure the best data gets into your system, for the best results. Top Tips include:
Whether you’re beginning your journey with a MAP from scratch, migrating from another platform, or optimizing an existing one, the word framework is probably something you are familiar with. But why is it so important to build your system based on someone else’s best practices?
Top Tips include:
Got leads? Know how they came in? Know where they are in your nurture process? Know how to score them?
If you answered yes, then bravo! But, it’s most likely that you aren’t quite clear on these answers and lead processes. We find, more times than not, that when it comes to lead management marketers face more questions than answers.
So, how do you get clarity on your process and determine where you can improve?
Top Tips include:
Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
The 3rd Annual Marketo Top Tips Event will be hosted virtually November 9 and 10, 2021. We’ll address key areas of Marketo Engage as well as customizations and integrations to help you create an instance that fits your exact business needs. Our expert marketing consultants will be joined by marketing thought leaders, partners, and experienced practitioners from ZoomInfo, Workato, TwentyThree, and more!
Identify the right combination of people and processes to increase efficiency and achieve your goals
Optimize your nurture sequences so you know exactly where your leads are at all times
Leverage a proven framework for a strong foundation today—and steady growth tomorrow
Centralize Marketo Engage with simplified integrations to other martech—without a developer
Employ modular templates that reduce build time while creating a seamless, branded UX
Create a truly customized instance including form functionality, UTM capture, bulk API and scripts
Just because we can’t meet in person this year doesn’t mean there aren’t opportunities to connect with fellow Marketo practitioners and marketing pros. Consider turning on your camera and joining us for networking and office hours.
Cameras on!
Marketing Ops and Marketo Engage users are two very active communities online.
We’ll take a few minutes to highlight ways to stay connected in the virtual world and get to know your fellow MTTE attendees over your choice of beverages.
Something got you stumped? Ask our expert consultants!
Registration is free and the virtual event can be accessed from any laptop or Zoom-enabled device.
UPDATE – On-demand recordings will be available here soon.
Register here to for both Day 1 and Day 2 of the Marketo Top Tips Event. All registrants will receive access to the on-demand recordings of the event.
Marketo Top Tips Event live sessions will be broadcast via Zoom Events. Please ensure you have installed the latest version of Zoom before joining. Additionally, all registrants will receive access to the on-demand recordings of the event.
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