In many ways, 2020 expedited an inevitable marketing transformation, not only for consumer brands, but for B2B brands as well. The industry, which has historically focused on lead acquisition and product attributes and has, in many ways, been slower to migrate to digital than its B2C counterparts, has been forced to reset. 2020 forced B2B marketers to consider two symbiotic tasks: improving how customers perceive and interact with their brand, and the activation of their first party data.
As we discuss in this e-book, a new generation of B2B buyers holds expectations for brand experiences that previous generations did not. Tried and true methods of engaging, selling to, and retaining customers are increasingly outdated. Now is the time to take customer obsession to heart. Fortunately, with the right partners, what once seemed daunting is not only accessible but can reap significant rewards.
Contents
Avenues for Engagement
- B2B E-Commerce
- Virtual Events
- Content to Drive Top of Funnel
Technology
- Death of the Cookie
- New Applications of AI
Areas of Focus
- B2B Loyalty
- The New B2B Decision Makers