Key Considerations for B2B Marketers in 2021

In many ways, 2020 expedited an inevitable marketing transformation, not only for consumer brands, but for B2B brands as well. The industry, which has historically focused on lead acquisition and product attributes and has, in many ways, been slower to migrate to digital than its B2C counterparts, has been forced to reset. 2020 forced B2B marketers to consider two symbiotic tasks: improving how customers perceive and interact with their brand, and the activation of their first party data.

As we discuss in this e-book, a new generation of B2B buyers holds expectations for brand experiences that previous generations did not. Tried and true methods of engaging, selling to, and retaining customers are increasingly outdated. Now is the time to take customer obsession to heart. Fortunately, with the right partners, what once seemed daunting is not only accessible but can reap significant rewards.

Contents

Avenues for Engagement

  • B2B E-Commerce
  • Virtual Events
  • Content to Drive Top of Funnel

Technology

  • Death of the Cookie
  • New Applications of AI

Areas of Focus

  • B2B Loyalty
  • The New B2B Decision Makers

Your marketing technology experts.

At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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