The future of growth marketing
Growth marketing is a term that’s been used so frequently that it has become difficult to ignore. Today, entire martech stacks, both costly and intricate, can be built on the marketing trend du jour, only to become obsolete by the next quarter. Because of this, it’s natural to have a healthy skepticism before abandoning your current strategy and hopping onto the next trend. So this begs the question: what is growth marketing and does it warrant your time (or money)?
In this ebook, we’ll answer those questions by reviewing what it means, discussing its merits, and explaining how you can begin to implement growth marketing strategies in your organization. We’ll also provide you with a checklist to prepare your new or existing marketing technology for effective use in growth marketing.
As you’ll soon learn, growth marketing has evolution at its very foundation. Because it is built around consumer engagement as well as perpetual improvement, growth marketing is not just a passing trend. In fact, you probably can’t afford to ignore it: growth marketing is the future of marketing.
What is growth marketing?
If you’re new to the world of growth marketing, the term might sound a little redundant. Afterall, isn’t the name of the game in marketing ultimately “growth?” Well, beyond its goal of achieving expansion in number of clients, growth marketing is aptly named for two main reasons: – It aims to increase the activity and engagement of each consumer – It requires us to approach marketing with a growth mindset (as opposed to a fixed mindset)
Yes, we said experimentation – and we mean it. Growth marketing has been described as “throwing stuff against the wall to see what sticks.” For more accuracy, we would add: then analyzing the stuff that stuck, figuring out WHY it stuck, making a larger refined batch based on the “recipe” for what worked, and repeating – over and over. So what does this look like? In short – growth marketing is the antithesis of set-it-and-forget-it marketing. It is all about openness to rapid tactical evolution and refinement all the way down the sales funnel in the name of profound growth. As a passionate growth marketer, strategies, methods, media, platforms, copy, and even short-term goals are all subject to change based on data findings, trends, and experimentation!
What’s inside this ebook
- Jargon, a Fad, or Here to Stay?
- What is Growth Marketing?
- The “Mad Scientist” of Marketing Strategies
- Growth Marketing: Steps for Successful Tech Integration
- Step 1: Define your Goal
- Step 2: Create a Hypothesis
- Step 3: Prepare your Experiment
- Step 4: Record, Analyze & Report your Findings
- Step 5: Refine Strategy & Adjust your Hypothesis
- Step 6: Repeat for Results
- Next Steps: Implementing Growth Marketing