Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects will never forget! Our team of marketing automation veterans, Marketo Certified Experts, Marketo Champions and Marketo User Group Leaders provides expertise on Marketo nurture programs. In this ebook, you’ll get the best tips and tricks for successfully launching a Marketo lead nurture program.
- Know what questions to ask to define the components of your engagement program
- Ensure that you understand your buyers and their buyer journeys
- Ideal engagement program structure, with nested email programs
- Excluding audiences to avoid sending duplicate content
- Air traffic control: orchestrating multiple engagement programs
- Global rules for changing programs and migrating leads
- Preventing duplicate nurture programs