The year 2020 was an odd one. A lot of change has occurred in every sector, and B2B is no exception. Most businesses were forced to mold and adapt in some way, from learning to work remotely, to expanding service offerings, to doing more with less.
While we don’t yet know what 2021 will bring but, if the past year taught us anything, it’s that an adaptable and well-structured business model can survive. On the other hand, companies that have less than efficient processes or technologies have a greater challenge as their resources are stretched in this climate.
If you’re a Marketo user, you have probably relied on the platform more this year than ever before. Even if your instance was built on a solid foundation with a clear strategy, the value of that this year. On the other flip-side, if your Marketo instance was “pieced together” without a consistent approach, small problems became bigger when you needed to be more dependent on the platform.
The Gold Standard is Digital Pi’s signature framework – built especially for Marketo – that consists of 10 foundational processes that focus on strategic marketing as well as technical and campaign operational services. In this eBook, we share some of the common operational problems Marketo users face when their configuration is less than optimal. We also explain how the Gold Standard remedies these issues or addresses them before they become problems.
Like any good implementation, you need a strategic plan in place before you get our hands dirty. Download now and understand how the Gold Standard framework can make your Marketo golden for 2021.
Once you have finished the eBook, check out these Gold Standard blog posts for even more!