Digital Pi Dives Deep Into Marketo Migration

Whether you’re a legacy Marketo user looking to merge instances, or considering migration from another MAP, stay tuned! We’ve created this ebook to help with the big move!

Table of Contents

Here’s what’s inside this Marketo migration ebook.

Intro

  • Considering MAP migration?

Migration Defined

  • Considerations for Your Migration
  • Planning Your Marketo Migration

Migration Team

  • How to Build Your Migration Team

Prepare to Make the Move

  • Inventory Your MAP
  • Channels, Tags & Naming Conventions
  • MAP Migration: System Set-up

Implement Global Strategy

  • Play the Long Game – Long Term Success
  • with Global Strategy

Case Study: Migrating from Oracle’s Eloqua to Adobe’s Marketo Engage

  • Migration in Motion: Poly Moves from Eloqua to Marketo Engage
  • Migration in Motion: Planning
  • Migration in Motion: Execution
  • Migration in Motion: Success