B2B Marketing Automation Guide from DemandGen Report

Whether your organization is new to marketing automation or you’re looking to get more return on your investment, the B2B Marketing Automation Guide will help you get there.

Research shows that 75% of marketers are currently using at least one type of marketing automation, but not to its potential. Many marketers still approach marketing automation with a “set it and forget it” approach but, these complex systems require constant attention and dedication to provide value to businesses.

The DemandGen Report: B2B Marketing Automation Guide gives an overview of the current state of marketing automation, top trends from experts in the space, and key considerations and best practices needed to succeed. The research spotlights top-rated marketing automation platforms, key features/ functionality of marketing automation platforms (MAPs), and success stories. The report also takes a look at the future (and possible demise) of B2B marketing automation.

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