Epignosis Boosts Conversion Rates 3x by Using Marketo Engage and Product Activity

Download the case study to learn how Digital Pi helped Epignosis achieve a 3x boost in free-to-paid-conversions, 100% visibility into business processes, and a 50% reduction in time spent on manual spreadsheet analysis.


Epignosis is a learning technology company that helps organizations educate their employees on HR, compliance, and other important workplace topics. Epignosis’s mission is to democratize learning by making premium eLearning technology accessible and affordable. Headquartered in Greece, Epignosis uses a B2B freemium model to target HR leaders around the world. Free-to-paid conversions are essential to the business. As part of Epignosis’s marketing automation initiatives, the team wanted to find its Golden Motion—the three key items that lead to a higher conversion rate.

“Partnering with Digital Pi helped us improve our data, giving the Epignosis team the vision to grow our business. They worked hand and hand with us to create a Marketo foundation that will support us as we grow.”

Angelos Papaioannidis, Head of Growth, Epignosis

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