Building efficiencies, driving revenue and measuring effectiveness are key marketing automation characteristics. The trends of driving automation for B2B is slowing moving over to B2C. I think we’ll see alot more of those implementation in the years to come as conversational marketing continues to evolve.
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Although marketing automation isn’t really that […]