What a Change in Eloqua-SFDC Integration Means for Your Organization

Here’s the bad news: early next year, Oracle is discontinuing support for native Eloqua- Salesforce integration. But don’t worry, the good news is Digital Pi is here to help.

Migration to the SFDC Integration App doesn’t have to be hard. We want to make it as simple as possible for you and have answered some of the most pressing questions to help you navigate the changes. 

What’s happening with Oracle Support?

On February 1, 2021, Oracle Support will no longer help with issues related to the native Salesforce integration. The native integration will continue to operate after this date, however, the native integration is no longer “future-proof.” After February 1, if the native integration fails, issues may be harder to identify and fix moving forward. 

When should my team take action?

Right now! For many, migrating to the new SFDC Integration App will be time-consuming. By implementing before the deadline, you’ll ensure a seamless switchover that won’t impact operations or sales. 

Depending on the scale of your project, the switch could potentially take months. Precise planning and efficient execution is key to ensuring that your team stays operational in the new year. If you’re not sure which steps to take, it might be time to consult an expert. 

Digital Pi delivers the Gold Standard in marketing automation support, including strategic planning, technology architecture, system configuration, data management, documentation, and training. 

Navigating the migration to the SFDC Integration App is a journey. Make sure you know where you’re going before you start.   

What if we don’t take action?

If you miss the deadline, you might not see any immediate changes. However, Oracle has warned users that future product releases could cause the integration to stop working correctly. 

Next Steps for the Integration

If you’re still using the native Eloqua-Salesforce integration, don’t panic; it’s important to realize that the integration itself isn’t ending. More information about the change can be found in the Eloqua product notice here

Migrating to the new integration app is an opportunity to re-examine your current integration and address any gaps that may exist. The key to success is taking the time to think through it, plan it out, and then execute.

Still Have Questions?

We’re here to help. Reach out at hello@digitalpi.com

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At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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