Trying to spot opportunities and weaknesses in your online marketing efforts? Want to understand how Internet marketing outlets can generate leads and convert them to customers? Here are a few things you might want to take a look at and ponder:
- Are you putting together effective lead generation campaign(s)? Some companies place themselves in a box, believing that SEO or social media is going to be the solution. However, without trying other online components, such as display advertising and email marketing, you’ll never know what potential opportunities you’re passing up.
- Are you gathering the correct information? Online leads are primarily made of form submissions and phone calls due to your Internet marketing campaign(s). But are you aware of the campaigns that are bringing in the leads, and all of the leads you are actually receiving? Too many companies miss their best leads by neglecting to track phone leads. Additionally, companies continuously fail to track leads on a regular basis to identify which campaigns, keywords, times of day, etc., are producing results. By not doing this, businesses consequently are not able to make the proper improvements to their campaigns.
- Are you using your website to the max for generating leads? Nowadays, you can’t expect effective website content to be just text and stock photography. Users are more interested in visual content — such as videos, slide presentations and infographics — so harnessing these forms of content and any other creative content forms can help increase your lead generation results.
See infographic on the Straight North blog.
Is there anything different that your company is doing? Make sure to comment below or reach out to me on Twitter @bradshorr.
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