Lead scoring definitely takes some time to perfect. An important mistake I often see is neglecting to nurture prior to having the lead hit the threshold for passing to sales. Nurturing can serve as the trigger that bumps the score.
Each lead scoring implementation is unique and depends on many variables, yet all are prone to common mistakes and omissions. These are the top five mistakes in lead scoring usage as discovered during 3 years of working with lead scoring, both from the experiences of our customers and our […]