Do you remember when your mom had an uncanny ability to know exactly what you were up to, especially when you weren’t always on your best behavior? The old “eyes in the back of my head” adage seemed to ring true then, as it does
This post’s title will probably make more sense when you read part 2, so you’re just going to have to trust me on this one. (Oh the suspense: it’s killing you!) As you develop your marketing automation system into the shiny and perfect platform that
Our team has received many requests recently to create preference centers to help clients comply with privacy-related legislation — CASL and GDPR chief among them. Some countries' legal requirements are quite stringent, while others are more relaxed. Requirements differ from client to client, but a
Over the past many years of my Marketo consulting experience, I have been lucky enough to experience the thrill of working with global clients. That is, companies whose marketing teams and marketing automation presence stretch to each corner of the world. (unrelated yet applicable thought:
Our new teammates from RevEngine Marketing have once again released their annual Marketo Summit highlights video for 2018. Check out the recap video below. jQuery(".edgtf-post-image").hide(); setTimeout(function(){ jQuery(".fluidvids").attr("style","").removeClass("fluidvids"); jQuery(".fluidvids-item").removeClass("fluidvids-item"); },2000); Thanks for watching, and we look forward to seeing you at the Marketo Summit
What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent, misread, misunderstand, miscalculate and flat-out misuse – or don’t use marketing analytics at all. Considering the amount of time and money companies
A work email address gives you the internet domain name of the person’s employer, which, besides allowing you to reach them with work-related offerings at their work email address, can be a key to unlocking other important data that can be appended to the Person
[vc_row][vc_column][vc_column_text] Programs and channels (and their subsequent status values, step numbers, successes, members, tags, costs…the list goes on) are arguably some of the most teeth grindingly difficult concepts in Marketo to master. So of course, it stands to reason that they are, by extension, one of
[vc_row][vc_column][vc_column_text] [caption id="attachment_7444" align="alignright" width="200"] Kentik's Gonzalo Mannucci[/caption] Gonzalo Mannucci, Kentik’s Head of Demand Generation and Field Marketing, has been building solid demand gen foundations for companies for several years. I recently had the opportunity to chat with Gonzalo and hear his perspective on challenges facing demand