A work email address gives you the internet domain name of the person’s employer, which, besides allowing you to reach them with work-related offerings at their work email address, can be a key to unlocking other important data that can be appended to the Person
[vc_row][vc_column][vc_column_text] Programs and channels (and their subsequent status values, step numbers, successes, members, tags, costs…the list goes on) are arguably some of the most teeth grindingly difficult concepts in Marketo to master. So of course, it stands to reason that they are, by extension, one of
[vc_row][vc_column][vc_column_text] [caption id="attachment_7444" align="alignright" width="200"] Kentik's Gonzalo Mannucci[/caption] Gonzalo Mannucci, Kentik’s Head of Demand Generation and Field Marketing, has been building solid demand gen foundations for companies for several years. I recently had the opportunity to chat with Gonzalo and hear his perspective on challenges facing demand
I recently had the opportunity to dig a little deeper into Marketo roles while configuring Marketo for a client. The requirement seemed simple enough on the surface.
Domain versus subdomain. What’s the difference? Why should I set up a subdomain if I am already using my company’s top-level domain? Are there any benefits to using a subdomain?
We’ve all heard advertising claims backed by sketchy statistics, like “9 out of 10 doctors prefer” this product or that. After hearing so many of these claims we suspect that the reality of the test was, “we gave 20 chosen doctors a choice between product
Here’s something that we are asked all the time by our clients: “our Marketo license is only for X leads, but we’re about 20% over that. Is there a way that we reduce the size of the Marketo database by only syncing some, but not
Healthy databases make happy marketers. There are many benefits to clearing worthless leads out of your Marketo database: Give your organization a reputation of paying attention to detail by not pestering leads outside your targeted demographic with endless messaging. Step down a tier in Marketo’s
I know from last year’s Marketing Nation Summit final countdown weeks that inside Marketo it’s full-on chaos and get-it-done mode. It’s that time again when everyone from Phil on down the line are cramming for the annual gathering of the faithful devoted to all good