There has been a ton of excitement around this year’s Adobe Summit and what is happening with Marketo Engage. Last week, we held our Summit Pregame session (now available on-demand) where industry leaders talked about this year’s Summit, the future of events, and where B2B fits into it all. Panelists include:
Adam Mincham, SVP, Executive Group Director – B2B
Colby Cavanaugh, VP Business Development & Alliances
Marne Reed, Chief Evangelist
Chris Messina, Partner Ecosystem Architect | Data Strategist
Jeff Coveney, Chief Marketing Officer
Here are a couple of sessions picked by our Summit team!
1. Adobe on Adobe: Our Secret Sauce to Demand Generation
DATE: Wednesday, Apr 28 10:30 AM – 11:00 AM EDT
THE GIST: Dive into the campaigns run at each stage of the funnel and the KPIs they measure to ensure that activities are constantly being optimized. Walk away with new tactics so that you can kick-start a winning demand-generation strategy for your organization.
2. Centralized vs. Decentralized Models: Which is the Best?
DATE: Wednesday, Apr 28 5:30 PM – 6:00 PM EDT
THE GIST: It’s an age-old debate: Do you invest in expanding your team and funnel most or all builds through a central group, or provide training to non-expert employees to make their own programs?
3. Connecting Your B2B Adobe Stack with Marketo Engage
DATE: Tuesday, Apr 27 1:30 PM – 2:00 PM EDT
THE GIST: Join SAP Concur as they walk through how the integrations between Marketo Engage and the rest of Adobe Experience Cloud have solved some of their major marketing pain points.
4. Powering the Work Behind Great Customer Experiences
DATE: Wednesday, Apr 28 8:00 PM – 8:30 PM EDT
THE GIST: Original research from Workfront’s 2021 State of Work report and first-hand accounts from marketing leaders will reveal the biggest technology challenges for digital workers, and how a Marketing System of Record can empower them to deliver great customer experiences.
5. Summit Sneaks
DATE: Wednesday, Apr 28 12:00 PM – 1:00 PM EDT
THE GIST: Once a year, every Adobe employee, from engineers and data scientists to UX designers and product managers, has a chance to share innovative ideas to evolve the way brands interact with their customers. Bonus: Dan Levy hosts!