Knit One, PURL One: Merge Marketo PURL Records with Anonymous Records

Direct mail is a powerful, personal marketing touchpoint that often makes a memorable impact on recipients, and Marketo has a feature to associate direct mail response to known Marketo Person records: PURLs. PURLs are valuable. PURL is an acronym for Personalized Uniform Resource Locator. Perhaps more recognizably, it is a Personalized URL. A PURL in … Continue reading Knit One, PURL One: Merge Marketo PURL Records with Anonymous Records