Get a Reality Check: Sales and Marketing Alignment

Great article by @funnelholic on sales getting on the same page with sales. I love the point of how he buying cycle has changed for buyers and that marketing at the early stage has become much more important.

Sales wants it.At the end of the day – if sales isn’t going for it…then alignment ain’t happening. For years, all the blog posts, etc on the topic were written by marketing folks. It seemed like alignment was a marketing-driven.

It’s essentially an olive branch to marketing. Sales people realize that they have lost the first 1/3 of the buying cycle and buyers are more informed than ever before. Sales need marketing now.

The post Get a Reality Check: Sales and Marketing Alignment appeared first on RevEngine Marketing.

Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class. Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.

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Get a Reality Check: Sales and Marketing Alignment