Engagement Programs Part 2: Behaviors and Topic Interest

Marketo says companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. That is reason enough to kick off a nurture strategy! With personalization becoming the norm, we have a brilliant opportunity to engage prospects way beyond the unimpressive “Hello, .” In this day and age, tokenized emails tell … Continue reading Engagement Programs Part 2: Behaviors and Topic Interest