6 Changes to Expect with Eloqua’s 21CRelease

The  Eloqua 21C update is coming soon. Here is a recap of the changes that are rolling out with it:

1. Option for blind form submit URL shortening

When this feature is enabled, a unique key replaces certain parameter values in email URLs used to submit a blind form that could contain personally identifiable information (PII). To enable the feature, you will need to submit a ticket with Support. Once enabled,  you will need to resave any links in current emails. And when updating these links, don’t forget to test!

Image credit: Oracle.com

2. Lead Score Analytics and Dashboard Updates

Lead Score reporting will now include scores with 0 contacts associated with them instead of not displaying the scores at all. This provides a complete view of all score levels for a Lead Score model and makes the dashboard look cleaner and more complete.

3. Improved Email Deliverability 

A new SSL Certificate Management section is being added that will improve the visibility of all SSL certs and their expiry dates.  In addition, 60, 30, and 10-day certificate expiry reminders will now be sent to all customer admins.

The new certificate management screen will begin to appear in the Users and Security section of Settings. This update is part of a larger initiative by Oracle to secure all domains used by Eloqua out-of-the-box. More details on this initiative to come over the next few months.

Image credit: Oracle.com

4. Oracle Maxymiser Integration

A new integration available between Oracle Eloqua and Oracle Maxymiser will help provide a seamless experience across earned, owned, and paid channels by passing data to a Maxymiser campaign directly from the Eloqua campaign canvas. As part of 21C, this feature will be in Controlled Availability with broader availability later on.

5. Application API

Below are some of the updates that will impact the application API. We advise reviewing the full documentation for a more detailed overview of all the changes. 

  • Error handling
    • Enhanced 401 responses will provide developers with more information and clarity on the error, decreasing time to debug.
    • Responses will now include:
      • error – name and type
      • error_code – numeric value of the type of error
      • error_description – detail of error
  • Full implementation of asynchronous form processing 
    • Reduce data loss from larger volume payloads
    • Improve consistency and result in faster response times
    • Increase system stability
  • Stuck Records
    • Notification Call: If no response is coming back from App, Eloqua will now retry the call over an eight-hour period of time instead of moving to failure after only a single attempt
    • Content Service and bulk export: Records will now be set to error immediately instead of waiting 24 hours to move through canvas quicker
    • Bulk API – Export: Update to retry strategy to cover wider variety of failures 

6. Sunsetting Marketing Calendar, Dynamic Cloud Content and LinkedIn Sales Navigator

By September 30th, 2021, the following apps/platforms will no longer be available: 

  • Marketing Calendar
  • Dynamic Cloud Content apps
  • LinkedIn Sales Navigator App for Profiler

For the full details from Eloqua, read this article.

Have questions about the 21C update and how it will impact your Eloqua instance? Feel free to reach out and one of our Eloqua specialists will happily answer any questions you may have. Or if you’re looking for support for better campaign management or operations in Eloqua, Digital Pi is here to help.

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