79% of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. MarketingSherpa
Looking to build out a lead nurturing plan to customize the journey for your prospects but don’t know where to start? Develop the customer journey by inventorying your current content assess.
To get started, I wanted to share this valuable tool with RevEngine Insider readers. Download this free content inventory spreadsheet to inventory all of your available assets. Don’t forget to sign up for our newsletter so you don’t miss out on tools like this in the future.
Lead more about developing the nurture journey: Lead Nurturing – Move Beyond Batch-n-Blast