We’re counting down the days until our Marketo Top Tips Event on October 28-29! Since we can hardly wait, we put these mini-videos together. Enjoy these sneak peeks into some of the sessions you don’t want to miss!
Scale Your Lead Scoring session
Lead scoring in Marketo is a must if you’re trying to scale, or even understand your current lead process. It’s not enough to push people through the funnel based on 1 or 2 interactions anymore. You need to carefully score the stages of engagement and give your sales team the information they need to convert leads.