Curata recently came up with top 10 content tips. I specifically like #1 which reminds me of the Back to Bacon game–name any Hollywood actor or actress (living or dead) and find out how they relate to Kevin Bacon in six degrees or less.
The same holds true for content. Content is essential for bringing a prospect through the buying journey. If you are out of the office and see some inspiration, figure out if there is a way to tell a story by connecting it to your subject. For example, if you teach dance lessons and a new version of Footloose is hitting the theaters, write a blog post about the old school moves of Kevin Bacon in 1984, and how those moves have changed in the past 20+ years. Of course, you get bonus points for connecting your non-movie subject back to Kevin Bacon.
And to catch up on Kevin Bacon’s foot work, Footloose is available at Amazon.
By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating content on a regular schedule poses some challenges. In an AMA webinar I hosted with Rick […]
#1 Get into the content mindset. Anytime you’re thinking about your business or industry, be looking for inspiration. Could the discussion you had in a marketing meeting last week be turned into a blog post? Could that answer your colleague posted on Quora? What about that presentation you gave at a conference last month? Look for these kinds of opportunities.