Not long ago, Marketo described its software as “Easy. Powerful. Complete.” You can try to find fault with any or all three, but they are the qualities that together made Marketo great and still do today. Some argue that Marketo is by no means easy,
[vc_row][vc_column][vc_column_text]Many of our clients host marketing videos, recorded webinars, or other video content on YouTube. It’s simplicity and dominance in the online video space make it the de facto standard for many marketers.
No Marketo integration with YouTube's standard embed code
Despite its ease of use, however, many
Here’s something that we are asked all the time by our clients: “our Marketo license is only for X leads, but we’re about 20% over that. Is there a way that we reduce the size of the Marketo database by only syncing some, but not
In our first post, we discussed the concept of URLs and UTM tracking. Now that those are in place, we will dive into the setup with Marketo. Here are the high-level steps:
Create the UTM fields in order to have a place to store the values
If you've had any conversations around how to track online ads or how to track inbound web links, then you would've probably heard of the letters "UTM" or something about "UTM parameters" or "UTM tracking". The most common scenarios for UTM use are lead source
Healthy databases make happy marketers. There are many benefits to clearing worthless leads out of your Marketo database:
Give your organization a reputation of paying attention to detail by not pestering leads outside your targeted demographic with endless messaging.
Step down a tier in Marketo’s
Part 2: Using Bootstrap to create “Hide-Away” (Modal) Form Boxes
If you’re just tuning in, it’s not too late – we’ve only just begun. You can catch the full article here: https://digitalpi.com/2016/02/marketo-guided-landing-page-template-how-tos - or- just grab the code below and dive right in! In this tutorial,
Marketo’s native forms provide marketers powerful tools for collecting information from people, but the framework sometimes leaves power users (like you!) wishing for a little more flexibility.
In the dusty, hidden corners of Marketo -- where few have time or inclination to venture – you can find some very useful features. One of those hidden gems of a feature is Field Organizer. If you use Revenue Cycle Explorer (RCE) model reporting, and