Demand Generation

Demand Generation

[vc_row][vc_column][vc_column_text] [caption id="attachment_7444" align="alignright" width="200"] Kentik's Gonzalo Mannucci[/caption] Gonzalo Mannucci, Kentik’s Head of Demand Generation and Field Marketing, has been building solid demand gen foundations for companies for several years. I recently had the opportunity to chat with Gonzalo and hear his perspective on challenges facing demand

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Welcome to the fourth and final installment of Marketo Revenue Cycle Modeling Done Right. If you think you’ve finished after your model is up and running, guess again – the real work is about to begin.  You will need to test and tune a lifecycle model, an

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In Part 2 of this series I explained the basics of Marketo’s Revenue Modeling feature referencing the Digital Pi standard model design.   In this, the latest installment of this blog series I’ll explain how to build a lifecycle model, the logic that drives leads through it, and

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In Part 1 of this series I introduced you to the concepts, terms and packaging you need to know to get started with Marketo Lifecycle Modeling.  Now I’ll describe a model design – a design that has performed well – now deployed in multiple companies

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