It’s not surprising that we are deep in numbers at this time of year reviewing what worked, what could have gone better, and what we should leave behind in 2021. In that spirit, we looked at our blog posts and what we learned from reviewing our top 5 posts was this: we’re not the only ones looking at the data! Check out the Holiday Hit List below and let us know what you want to hear about in 2022!
1. B2B Marketing Glossary: Need-to-Know Terms and Phrases
The world of B2B marketing changes rapidly, and things aren’t slowing down in the new year! Whether you’re brand new to the field or a seasoned pro exploring new automation technology, you need a “B2B glossary” to understand the new lexicon of terms and phrases.
2. Landing Page vs. Website: Where should your content live?
Marketing Automation Platforms boast easy-to-build landing pages that don’t require developer support. However, there are possible disadvantages to using a landing page vs. a website page that must also be considered.
3. How to Set Email Communication Limits in Marketo
There is a lot of power with marketing automation, but it’s essential to take precautions and set limits to avoid getting ahead of yourself and making a bigger mess than you started with. Fortunately, Marketo has built-in email communication limits to help you control the number of emails an individual can receive in a given period.
4. Centralized vs Decentralized Marketing Operations
As your company grows or changes, how do your marketing operations grow with you? What’s your approach? While you’re thinking about how to structure your MOps team, it’s important to consider the benefits and limitations of centralized and decentralized models.
5. The Data Devil is in the Duplicates
The “devil” is in the duplicates! Duplicate records inflate your database size, complicate reporting, and can increase your Marketo, Salesforce, or other licensing costs. Rather than having to manually review your database, though, you can identify duplicate records with custom logic.
What’s next?
We’ve got big plans for 2022: Bizible and analytics, MOps strategies, tips for data management, and improving visibility into your instance. But we want to hear from YOU, what do you want to read in 2022?