Marketo says companies that excel at lead nurturing generate
50% more sales-ready leads at a 33% lower cost.
That is reason enough to kick off a nurture strategy!
With personalization becoming the norm, we have a brilliant opportunity to engage prospects way beyond the unimpressive “Hello, .” In
When done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and customers in a way that optimizes engagement and leaves everyone happy. From an operations point of view, “nurture” is defined by a standard set of emails delivered