Tailoring Content to the IT Buying Cycle


Bob Scheier is a veteran IT marketing writer whose passion is translating IT jargon into business benefits. After early stints as a reporter and editor at The Associated Press, United Press International and daily newspapers, he moved on to reporting and editing posts at PCWeek (now eWeek), VARBusiness and Computerworld. Since 2000 he has been principal of Bob Scheier Associates, a content marketing firm in Swampscott, Mass. He regularly writes about technologies ranging from mainframe to blockchain and the use of IT in industries ranging from manufacturing to retail to financial services. He also blogs about IT marketing and PR trends.