Madelyne brings 8 years of experience in marketing automation technology, shaping her into a jack of all trades due to a wide range of experience in Marketo, SFDC, Pardot, Eloqua, and Hubspot. Before settling into consulting MarTech automation, she immersed herself in a variety of other industries from financial software and recruiting, to Ecommerce and information technology, leading Marketo architecture, marketing automation, and campaign strategy. She is a Marketo Certified Expert and certified Salesforce Pardot Consultant, with a passion for engaging client stakeholders and prospects in MarTech & B2B strategy, while architecting automation for a seamless ecosystem and customer journey. As Senior Director of Client Strategy at Digital Pi, Madelyne leverages her technical and business acumen to foster and guide client success while culling the best scalable results.
Prior to Digital Pi, Madelyne was a Marketing Technology Architect & Strategist for the Global Delivery Team at Yesler, Inc. on multiple client accounts (Google, Microsoft, Tableau, and Synnex), where two years later Madelyne served as the lead Marketing Automation Technology Strategist for dedicated client accounts following the Accenture Interactive acquisition of Yesler, Inc. At Accenture, she problem solved for her clients by blending her deep and wide technical expertise in project management, MarTech consulting, MA architecture, B2B marketing, and business analytics.
Madelyne holds an MBA from San Francisco State University and though she is originally from California, since 2017 she has considered herself a full Texan. Go Longhorns! She resides in Austin, TX where she spends her free time coaching artists in marketing, leading meditation, hiking, gardening, singing, and listening to live country music.