Lauren McWilliams

Lauren McWilliams

dir. client services

Lauren brings over 12 years of B2B and B2C experience in marketing and advertising, working on both the agency and client side. She has been responsible for a number of different areas including strategic planning, project management, marketing communications and demand generation. Finding her true passion in marketing automation, Lauren is a Marketo Certified Expert with strong interest in data-driven marketing and creating fully integrated marketing programs/campaigns.

Previously, Lauren worked for BackOffice Associates, a global data management company, where she was responsible for managing marketing programs, content generation, SEO/SEM activities and sales enablement for North America. Prior to BackOffice, Lauren worked for advertising agencies focusing on account management and strategic planning.

SPECIALTIES

Illustration by Glen Carlson

Multi-Channel Marketing Programs

Reporting & ROI Analysis

Customer-Relationship Management