Danielle Mackie

Danielle Mackie

sr. dr. client services

Danielle brings more than 16 years of experience in client services, marketing automation and digital marketing strategy to the DPI team. With an ability to immerse herself in understanding a client’s needs and then translating those needs into services – she consistently delivers results, meeting (and exceeding) clients’ expectations.

Danielle is a Marketo Certified Expert and has worked with all aspects of #Marketo and #Salesforce. She is passionate about marketing automation and eager to empower clients to operate these systems on their own.

Previously, Danielle has worked for global organizations such as the Produce Marketing Association, Econsultancy LLC and the Online Marketing Institute. Her work experience reveals a wealth of skills which are both practical and strategic in nature. Danielle’s big picture thinking coupled with multi-channel, task-driven tactics makes her a client’s ultimate advocate.

SPECIALTIES

Illustration by Glen Carlson

Process Design and Program framework

Revenue Lifecycle Model

UTM Strategy and Tracking in Marketo

Advanced Nurturing Programs and Strategy

Complex integrations

Data Quality and Process