Not long ago, Marketo described its software as “Easy. Powerful. Complete.” You can try to find fault with any or all three, but they are the qualities that together made Marketo great and still do today. Some argue that Marketo is by no means easy,
Allowing your prospects and customers to control the flow of communication they receive by creating an email preference center has its benefits, including reduced unsubscribes, higher trust, and increased engagement, but there are several things to consider and plan for before pulling the trigger and
Are your pitches, blogs, videos, podcasts and white papers rehashes of vague buzzwords like transformation and digital? To avoid pumping out “me-too” messaging, push yourself (and your in-house subject matter experts) to dig deeper and come up with specific, actionable advice for your potential customers.
I’m sitting on Caltrain heading back to San Jose on the Baby Bullet trying to make sense of two days immersed in the marketing technology conversation at MARTECH 2016. My big takeaway is this: the same thing that makes the Martech industry run also holds it
It’s no surprise that the IT sales cycle is getting longer and more complex, with more and more players involved all the time. The move to “digital” means not only IT, but sales, marketing, operations and finance is and should be involved in everything from
Happy New Year and congratulations, you made it to 2016. You were 2015’s marketing machine, executing all kinds of programs at blinding speed, but now your Marketo instance looks like a teenager’s room with all kinds of spent triggers, assets, and other stuff. It’s time
In the dusty, hidden corners of Marketo -- where few have time or inclination to venture – you can find some very useful features. One of those hidden gems of a feature is Field Organizer. If you use Revenue Cycle Explorer (RCE) model reporting, and
Recently, a colleague asked me if leads gathered from a trade show were fair game for email marketing. Digital Pi has always been a proponent of email opt-in, and given the evolving anti-spam regulations around the globe, we believe companies should adopt strict opt-in policies
Here’s an ideas for radical “transparency” in product marketing: Do an exhaustive comparison of your products and services vs. your competitors. Get down and dirty in specific areas like platform support, ease of management, need for staff retraining, and overall return on investment.
And make this