Don’t let your work get slow and clunky, do a thorough clean-up! Here is a check list of some annual housekeeping tasks that can help reduce the clutter and keep your Marketo instance running smoothly:
Happy New Year and congratulations, you made it to 2016. You were 2015’s marketing machine, executing all kinds of programs at blinding speed, but now your Marketo instance looks like a teenager’s room with all kinds of spent triggers, assets, and other stuff. It’s time
One of the biggest challenges that we marketers face is that of aligning our efforts with organizational goals. Another challenge is proving that we succeeded after the effort is finished. Key Performance Indicators (KPIs) are quantitative or qualitative measures that reflect the progress of an organization
Marketo is perhaps the best-known and most-used marketing automation platform--and for good reason. It’s a mature platform that has a full suite of features that provide marketers the functionality to automate a wide spectrum of marketing tasks.
However all this functionality may cause anxiety for the